Monday, March 29, 2010

Margo Chase Gallery Opening

Margo Chase famed typographer and founder of Chase Design Company will be giving a special lecture for industry professionals and students at her Gallery Opening on April 16, 2010 at The Art Institute of California- Orange County. The lecture will discuss the design process from research and inspiration through strategy, art direction, and design.
Margo has designed logos for many in the entertainment industry in Hollywood including Madonna, Cher, Prince, Bonnie Raitt and others. Her company has been involved in the "branding" of prestigious clients including The WB Television Network, Cartoon Network, Belkin, Chinese Laundry, CVS/pharmacy, Target, Mattel, Nike, Reebok, Procter&Gamble, Starbucks, Nestle, Virgin Records, and Warner Bros. Records. In a recent Graphic Design USA reader’s poll, Margo was one of only two designers to make the top ten in both “Most Influential Graphic Designers of the Era” and “Most Influential Graphic Designers Today”. Chase Design Group also was voted in the top ten “Most Influential Design Firms of the Era”. She was recently featured in the celebrated show “Women Designers in the USA, 1900-2000: Diversity and Difference” on exhibition in New York City and in 2009 was awarded the AIGA Fellow award.

Wednesday, February 10, 2010

Scholarship Competition Offers Over $550,000 in Tuition Scholarships

For the eighth consecutive year, The Art Institute of California – Orange County offers high school seniors the chance to compete for one of nine half-tuition scholarships valued at up to $47,000 for bachelor’s degree programs.

All students are required to submit a 250-word essay, résumé, letter of recommendation and a high school transcript. Detailed entry requirements can be found online at

Entries must be postmarked by Friday, April 2, 2010 and winners will be announced, Saturday, May 8 at The Art Institute of California – Orange County’s third annual fashion, music and art festival – Rock the Runway.

Misty Gross named The Art Institute of California – Orange County first place winner in The Art Institutes Passion for Fashion Competition

On January 7, 2010 Misty Gross of Garden Grove was recently named The Art Institute of California – Orange County first place winner in The Art Institutes Passion for Fashion Competition in the Fashion Design category. In addition to her $3,000 tuition scholarship, Gross now progresses to the national Art Institutes Passion for Fashion Competition. Her entry will be judged against other local winners from throughout North America for the competition's grand prize, a full tuition scholarship to an Art Institutes school, a VIP trip to New York City to attend runway shows during Fashion Week and meet staff at Seventeen Magazine.

The Art Institutes Passion for Fashion Competition was created to encourage and reward young fashion talent. For more information on this year's Art Institutes Passion for Fashion Competition, visit

Alex's Lemonade Charity Fundraiser

On February 5 & 6, 2010 The Art Institute of California – Orange County hosted a special fundraiser for Alex’s Lemonade Stand Foundation. The benefit took place at the school’s renowned 50 Forks Restaurant where notable Orange County chefs teamed up with student servers that hosted two evenings of incredible six-course feasts. Tickets where $50 per person with all proceeds benefitting the cause. A silent auction followed and we are proud to announce that we helped raise a over $4,500!!!

Debbie Millman pulls in huge crowds at The Art Institute of California-Orange County

On January 29, 2010 Debbie Millman, President of the Design division at Sterling Brands, New York, President of the National AIGA, author of four books, host of the radio show "Design Matters" on, the Chair of the new Masters in Branding Program at the School of Visual Arts, a contributing Editor at Print Magazine, a design blogger for Fast Company and an author on the design blog Brand New, spoke at The Art Institute of California – Orange County. The lecture was Why We Brand, Why We Buy and was an entertaining sociological, scientific and anthropological overview of why we buy and brand things. She spoke to a packed house of over 120 students and industry professionals. The AIGA AiOC Student Chapter and the AIGA OC Chapter, the professional association for design, also sponsored the event with the school.

Friday, November 6, 2009

Art & Copy FIlm Screening and Panel Discussion

Tonight students, industry and guests came out full force to watch the gripping documentary Art & Copy. Over 200 guests came to see the screening of the film about the advertising industry and listen to industry gurus.

Jimmy Greenway, producer of Art & Copy, Joseph Banuelos (Amorviejo Design), Jon Gothald (DGWB), Dan Wayland (Broadcom), Ron Leland (Reallife Branding) and Kathleen Kaiser (Pencilbox Studios) were apart of a panel discussion and Q & A about the advertising and creative industry.

Some advice given to Art Institute of California - Orange County students included, "take the job with the best company that will give you the most experience."

The Artists' Alphabet #1: The Great

A is for artist.

A is for alphabet.

A is for “The Artists’ Alphabet #1: The Great Recession”.

This project brings together eight artists to explore the theme of the Great Recession using the structure of an alphabet.

The idea is simple: each of the participating artists creates a piece of art for a letter in the alphabet. All 26 pieces are then combined into a book. The concept for this initial project is "The Great Recession" - responses, strategies, concerns, and thoughts related to the current economic meltdown. Anything from hope to panic to pragmatic advice to feelings of hope and liberation.
The group exhibition features the actual artworks created for the book, as well as the published book project.

Opening Reception:
Sunday, November 8, 2009 from 4:00 PM to 7:00 PM

2888 East Walnut St. #10
Pasadena, CA 91107
Map & Directions

Show Dates: 11-05-09 through 11-28-09
Gallery Hours: 12:00 PM - 5:00 PM, Thursday through Saturday, and by appointment
Phone: 323-225-2229

Additional Information:
Check out the book.
Powder Room Projects:
This is the inaugural project for Powder Room Projects, established in Spring 2009 by D. Jean Hester as an accessible, flexible, small-scale, intimate, and sustainable creative base that will encourage collaboration and exchange amongst artists.

About Project_210
Project_210 works to increase the visibility of accomplished artists through dynamic exhibitions of their work and by providing fertile community interaction–with each other and the general public. Giving attention to the diverse cross-section of artists working today, Project_210 maintains a philosophy of inclusion: with no limits placed on media. Artists with very divergent practices have the opportunity to exhibit their work, while the community benefits through attending talks, workshops, and presentations related to the exhibitions. Project_210 is a collaboration of artists Quinton Bemiller and Chuck Feesago.
Gallery hours are 12pm – 5pm Thursday through Saturday or by appointment.

2888 East Walnut St. #10
Pasadena, CA 91107