Debbie Millman pulls in huge crowds at The Art Institute of California-Orange County

On January 29, 2010 Debbie Millman, President of the Design division at Sterling Brands, New York, President of the National AIGA, author of four books, host of the radio show "Design Matters" on DesignObserver.com, the Chair of the new Masters in Branding Program at the School of Visual Arts, a contributing Editor at Print Magazine, a design blogger for Fast Company and an author on the design blog Brand New, spoke at The Art Institute of California – Orange County. The lecture was Why We Brand, Why We Buy and was an entertaining sociological, scientific and anthropological overview of why we buy and brand things. She spoke to a packed house of over 120 students and industry professionals. The AIGA AiOC Student Chapter and the AIGA OC Chapter, the professional association for design, also sponsored the event with the school.