Monday, March 30, 2009

Hurley Challenges Art Institute Students to Design the Ultimate Survival Outfit


Students at The Art Institute of California – Orange County were asked what they would take with them for a month long trip to the island of Bali if they were only allowed to bring one outfit. Hurley has challenged the students to design a three piece outfit that can take a person from day to night, land to sea and beyond.

Hurley, a leading youth brand rooted in skate, art, music and beach culture, is offering a $5,000 tuition scholarship to The Art Institute for the student who can present a functional, innovative and practical outfit that meets their criteria.
"Driven by creativity and freedom of expression, Hurley has proudly offered this scholarship to show our commitment to youth by allowing them an outlet to express their passion for fashion," said Tony Wodarck, Hurley Brand Marketing Coordinator.

Entries must be submitted to The Art Institute no later than May 1, 2009. Visit http://www.ocscholarship.com/ for complete entry requirements for this and other scholarship opportunities available at The Art Institute.

“At The Art Institute, we are always looking for opportunities to partner with industry leaders like Hurley,” said Mary Ann Gale, Fashion Design and Fashion Marketing & Management Academic Director. “Our students appreciate the chance to earn a scholarship and recognition from a company they respect.”

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